Sevdah is a range of classic designs, an outcome of our love for timeless styling. The clean, classy and colorful designs are a natural fit to structured and for everyday style.
We wear sandals every day, they are perfect for Indian summers. But we feel there has been barely any change in our sandals over time. It’s almost like we have taken sandals for granted, they are the same designs we have been wearing since we were kids in black and tans embellished.
Sevdah is an effort to find balance, colors and simple beauty in our footwear.
So, here is our story:
Back in September of 2015, I landed in Delhi for Crafting Luxury and Lifestyle Business project looking for someone to make samples for me. After a few meetings with a teacher at FDDI, I met Tarun, co-founder of Sevdah. Hours of dedicated hard work by both of us led to Kashi-Ka, a melting pot of silk and leather into my first collection. This earned me the best project award at IIM-A and paved the way to Sevdah. A year later catch-ups turned into conversations and ideas started summing, that’s when Sevdah came to reality.
The journey to turn our ideas into reality had been a pretty bumpy but fun adventure so far.